Insight
The artwork was created for a game developer as the face of his proposed spinoff to a popular car racing game.
The Idea
To design a layout that not only spelled speed, but energy, fervor, rage, emotions, colors, class and mettle in equal proportion.
The Approach
The basic idea was to inundate the canvas with zeal and zest, stuffs that instantly connect with the fast and furious gamers of car racing genre. The design was strategically crafted around grunge theme for the backdrop while a vexel-typo combo shaped up the sidekicks of the golden Lamborghini that was made to sit majestically at the heart of the canvas. Another point kept in mind during the production was that the creative should be self explanatory, without requiring any real textual reference to be understood as the poster of a loud racing arcade.
Output
From product packaging to PC game interface, the artwork was used across multi-platform media which made it the main face and identity of the VG.
